Not since the advent of mass marketing in the mid 19th Century and the advent of television commercials in the mid 20th Century has the world of marketing communications changed as much as it has today. Web-based and electronic communications, social networks, viral advertising, user-defined marketing….for professional marketers the landscape is quickly, and radically changing. And with far-reaching implications.
How do you as the chief marketing professional at your institution shape your team to function effectively in today’s marketing environment? How do you guide institutional leadership to the necessary decisions around budgets and investment in these new mediums and strategies? Which mediums have the greatest potential to yield the greatest results and which are flashes in the pan. In short, how do you stay ahead of the game when the game is seemingly changing every day?
Talk with David Pogue, Emmy award-winning tech correspondent for CBS News and the internationally known personal-technology columnist for The New York Times, about the impact of Twitter on consumer behavior and how you can use it in your institution’s recruitment or alumni marketing efforts. Ask Kara Swisher, co-producer/host of The Wall Street Journal’s “D: All Things Digital,” about her thoughts on where open source will take us in the future. Or sit down with Risa Teksten, Creative Ads Program Producer at Google, and discuss best practices in cross-platform advertising strategies.
This is a unique opportunity to hear first hand what’s on the horizon from leading experts in the field of new media, discuss the marketing challenges your institution faces with brand managers at other leading institutions from around the nation, and take home a wealth of best practices, new strategies, and professional insights.
Space is limited! Register by August 29 at www.emgclient.com/summit.
