Bob Brock, President of Educational Marketing Group, Inc.
Bob Brock, with more than 35 years’ experience in higher education and brand marketing, is one of the nation’s most respected marketing and management consultants. He is a member of the CASE Industry Advisory Council and a frequent keynoter on brand development, new media marketing, organizational change, and related topics for businesses, non-profits, educational organizations, and professional conferences. He has served in communications, marketing, and management positions at Washington University in St. Louis, Rutgers University, the University of Denver, and Metropolitan State College of Denver. In 1997, he co-founded the Educational Marketing Group, a highly successful marketing and consulting agency that provides executive management counsel, brand development, research, marketing, and professional training services to business and non-profit clients throughout North America. Recently, Bob has become an international leader in the dramatic evolution of communications and marketing strategies and tactics, counseling both businesses and non-profits as they shift to Web-centric communications, new media, and Web 2.0 technologies. In 2008, he developed the Brand Manager’s Summit annual conference for senior marketing professionals, the Online KnowledgeBuilders series of skill-building workshops for marketers, and the widely read blog, Brand Manger’s Notebook. Bob continues to serve as an executive consultant in strategic planning, communications, and marketing management for dozens of organizational and business clients, and is recognized for his work as the primary architect of high-impact brands throughout North America. Read Bob’s blog posts.
Ineke Caycedo, Senior Brand Strategist
Ineke is a senior brand strategist at Educational Marketing Group. She specializes in helping organizations build powerful brands, create compelling brand identities, and develop bottom-line driven marketing strategies. She spent 15 years becoming an expert at building brands using publications, events, TV and print advertising, media relations, etc. In short – marketing communications 1.0. For the last five years…and counting…she has become an iPhone carrying, Facebook addicted, blogging member of the new communications world order. Along the way, she has learned the secrets for successfully building participatory brands by strategically using digital mediums to engage and converse with audiences. She speaks to professional organizations across the country about effective brand marketing and leveraging new media to market to youth and other audiences. Read Ineke’s blog posts.
Travis Brock, Director of Business Development
Travis has more than six years of marketing, communications, and research experience in the higher education arena. As EMG research assistant and then as manager of research, he developed and implemented marketing research and brand analyses for more than 20 colleges and universities throughout North America. Methodologies have included secondary research, online qualitative studies, web analyses, quantitative surveys, and focus groups. He graduated with honors from the University of New Mexico with a BBA in Marketing and an MBA in Policy and Planning, and has received numerous honors for his academic achievements. Travis has also worked in a leadership capacity in customer service, creative development, and research in a variety of sectors including merchandising, food service, and education. Read Travis’s blog posts.
Stephen Biernacki, Account Coordinator
Stephen graduated with a BA in Communication Arts & Sciences (CAS) and a minor in Information Sciences and Technology from Pennsylvania State University. He worked as a layout specialist creatively placing advertisements and managing client information for The Daily Collegian — an independent newspaper produced by students, faculty, and professionals of the Penn State community. Stephen also served as the web designer/coordinator for CAS newsletter that was distributed to all CAS faculty and students. He strategically marketed the newsletter to undecided and incoming CAS students. Read Stephen’s blog posts.
