Comments for Educational Marketing Group, Inc.'s Brand Manager's Notebook http://brandmanagersnotebook.wordpress.com An open forum for higher education branding professionals Thu, 19 Nov 2009 18:05:03 +0000 http://wordpress.com/ hourly 1 Comment on Should Universities Create Mobile Applications Solely for Prospects? by Tweets that mention Should Universities Create Mobile Applications Solely for Prospects? « Educational Marketing Group, Inc.’s Brand Manager’s Notebook -- Topsy.com http://brandmanagersnotebook.wordpress.com/2009/11/19/should-universities-create-mobile-applications-solely-for-prospects/#comment-579 Tweets that mention Should Universities Create Mobile Applications Solely for Prospects? « Educational Marketing Group, Inc.’s Brand Manager’s Notebook -- Topsy.com Thu, 19 Nov 2009 18:05:03 +0000 http://brandmanagersnotebook.wordpress.com/?p=1348#comment-579 [...] This post was mentioned on Twitter by EMGonline and Stephen Biernacki, Travis . Travis said: RT @EMGonline: New blog on #highered mobile apps! http://bit.ly/vQO9U Would love thoughts on this... would u create app for prospects? ^SB [...] [...] This post was mentioned on Twitter by EMGonline and Stephen Biernacki, Travis . Travis said: RT @EMGonline: New blog on #highered mobile apps! http://bit.ly/vQO9U Would love thoughts on this… would u create app for prospects? ^SB [...]

]]> Comment on Campus Tours Could Soon Be A Little Different by Should Universities Create Mobile Applications Solely for Prospects? « Educational Marketing Group, Inc.’s Brand Manager’s Notebook http://brandmanagersnotebook.wordpress.com/2009/07/15/campus-tours-could-soon-be-a-little-different/#comment-578 Should Universities Create Mobile Applications Solely for Prospects? « Educational Marketing Group, Inc.’s Brand Manager’s Notebook Thu, 19 Nov 2009 08:00:55 +0000 http://brandmanagersnotebook.wordpress.com/?p=984#comment-578 [...] have on this is using an application in conjunction with an on-campus tour, which I touched on in a blog post in July. Research suggests designing with current students, faculty, staff, alumni, and community in mind [...] [...] have on this is using an application in conjunction with an on-campus tour, which I touched on in a blog post in July. Research suggests designing with current students, faculty, staff, alumni, and community in mind [...]

]]> Comment on When It Rains, It Pours…A PR Nightmare at UNM by Travis http://brandmanagersnotebook.wordpress.com/2009/11/12/when-it-rains-it-pours%e2%80%a6a-pr-nightmare-at-unm/#comment-575 Travis Mon, 16 Nov 2009 19:36:16 +0000 http://brandmanagersnotebook.wordpress.com/?p=1337#comment-575 Kay - excellent point. Sometimes an environment can become conducive to breeding these types of actions in people Tano - also agree with you. The player should have been ejected by the officials or removed by the coach after the first act of aggression. There are measures and precautions that should have taken place that any institution can do to prevent these types of behaviors. From a PR stand point, after an incident has happened, it is a bit harder to control the spread of information. It is possible to control the spread of information after an incident - take for example this blog - I intentionally never used the soccer players name in this blog. Kay – excellent point. Sometimes an environment can become conducive to breeding these types of actions in people

Tano – also agree with you. The player should have been ejected by the officials or removed by the coach after the first act of aggression.

There are measures and precautions that should have taken place that any institution can do to prevent these types of behaviors. From a PR stand point, after an incident has happened, it is a bit harder to control the spread of information. It is possible to control the spread of information after an incident – take for example this blog – I intentionally never used the soccer players name in this blog.

]]> Comment on When It Rains, It Pours…A PR Nightmare at UNM by Tano http://brandmanagersnotebook.wordpress.com/2009/11/12/when-it-rains-it-pours%e2%80%a6a-pr-nightmare-at-unm/#comment-572 Tano Sun, 15 Nov 2009 01:40:54 +0000 http://brandmanagersnotebook.wordpress.com/?p=1337#comment-572 I'd have to disagree with the statement that UNM couldn't have done some amount of controlling here. For example, take this latest soccer situation. If there had one bad, hard foul well then yeah, the coaching staff can't step in & exert any control there. But when the SAME player keeps doing it again & again in the SAME game? The officials were certainly at fault, but I believe also the coaching staff shares some blame. They should've stepped in & pulled her out, definitely before the hair-pulling happened. I’d have to disagree with the statement that UNM couldn’t have done some amount of controlling here. For example, take this latest soccer situation. If there had one bad, hard foul well then yeah, the coaching staff can’t step in & exert any control there. But when the SAME player keeps doing it again & again in the SAME game? The officials were certainly at fault, but I believe also the coaching staff shares some blame. They should’ve stepped in & pulled her out, definitely before the hair-pulling happened.

]]> Comment on When It Rains, It Pours…A PR Nightmare at UNM by Kay http://brandmanagersnotebook.wordpress.com/2009/11/12/when-it-rains-it-pours%e2%80%a6a-pr-nightmare-at-unm/#comment-571 Kay Sun, 15 Nov 2009 00:07:38 +0000 http://brandmanagersnotebook.wordpress.com/?p=1337#comment-571 Besides acting honestly I would also say act competently. Athletics is merely the tip of the iceberg. We have have a president who is in his third scandal-plagued administration. We have a board of regents who have been appointed solely on the basest of political considerations by one of the basest of politicians still not indicted. There needs to be a thorough housecleaning but the taxpayers are toothless and the legislature is feckless. Besides acting honestly I would also say act competently. Athletics is merely the tip of the iceberg. We have have a president who is in his third scandal-plagued administration. We have a board of regents who have been appointed solely on the basest of political considerations by one of the basest of politicians still not indicted. There needs to be a thorough housecleaning but the taxpayers are toothless and the legislature is feckless.

]]> Comment on When It Rains, It Pours…A PR Nightmare at UNM by Bob http://brandmanagersnotebook.wordpress.com/2009/11/12/when-it-rains-it-pours%e2%80%a6a-pr-nightmare-at-unm/#comment-569 Bob Fri, 13 Nov 2009 14:10:43 +0000 http://brandmanagersnotebook.wordpress.com/?p=1337#comment-569 I wonder what the impact on alumni has been? I wonder what the impact on alumni has been?

]]> Comment on The Athletic Image by When It Rains, It Pours…A PR Nightmare at UNM « Educational Marketing Group, Inc.’s Brand Manager’s Notebook http://brandmanagersnotebook.wordpress.com/2009/09/23/athletic-image-gone-loco/#comment-567 When It Rains, It Pours…A PR Nightmare at UNM « Educational Marketing Group, Inc.’s Brand Manager’s Notebook Thu, 12 Nov 2009 17:59:25 +0000 http://brandmanagersnotebook.wordpress.com/?p=1155#comment-567 [...] Then there was a terribly misguided September ad campaign tying Lobo Athletics to a local casino promotion: Lobo Loco ads blog (click here). [...] [...] Then there was a terribly misguided September ad campaign tying Lobo Athletics to a local casino promotion: Lobo Loco ads blog (click here). [...]

]]> Comment on The Rise of DESIGN on the Web by Ineke http://brandmanagersnotebook.wordpress.com/2009/11/10/the-rise-of-design-on-the-web/#comment-566 Ineke Thu, 12 Nov 2009 15:57:32 +0000 http://brandmanagersnotebook.wordpress.com/?p=1321#comment-566 Andrew, I've been thinking the same thing. Hope Smashing will do a review. I've been compiling a best of what's new list as well. Look for that at year end. From what I've been reading 2010 will mark another leap ahead in digital technology in terms of the Web, but also in terms of the convergence of technologies (getting on the Web from everywhere...your phone, computer, tv, car, etc.) We're also going to see another leap ahead in design. As Bob alludes to, the vast majority of people default to what is comfortable and known to them rather than what's on the leading edge. However, if market trends have shown us anything, it is that the early adopters drive and change the market .... look at the iphone (a game changer) 3 years later iphone-want-to-bes are everywhere, look at the rapid change in interfaces like Facebook and Twitter that allow you to customize and get more creative with your sites. There's no doubt in my mind that we're moving in that direction...to Bob's point, it's incumbent that in today's web design world we don't pursue design in the absence of what the audience is looking for, but rather marry the two and bring our audiences along. In fact, others are doing that for us already, if we don't get with the program, we'll look outdated very quickly. Andrew, I’ve been thinking the same thing. Hope Smashing will do a review. I’ve been compiling a best of what’s new list as well. Look for that at year end. From what I’ve been reading 2010 will mark another leap ahead in digital technology in terms of the Web, but also in terms of the convergence of technologies (getting on the Web from everywhere…your phone, computer, tv, car, etc.) We’re also going to see another leap ahead in design. As Bob alludes to, the vast majority of people default to what is comfortable and known to them rather than what’s on the leading edge. However, if market trends have shown us anything, it is that the early adopters drive and change the market …. look at the iphone (a game changer) 3 years later iphone-want-to-bes are everywhere, look at the rapid change in interfaces like Facebook and Twitter that allow you to customize and get more creative with your sites. There’s no doubt in my mind that we’re moving in that direction…to Bob’s point, it’s incumbent that in today’s web design world we don’t pursue design in the absence of what the audience is looking for, but rather marry the two and bring our audiences along. In fact, others are doing that for us already, if we don’t get with the program, we’ll look outdated very quickly.

]]> Comment on The Rise of DESIGN on the Web by Bob http://brandmanagersnotebook.wordpress.com/2009/11/10/the-rise-of-design-on-the-web/#comment-565 Bob Thu, 12 Nov 2009 13:56:24 +0000 http://brandmanagersnotebook.wordpress.com/?p=1321#comment-565 Andrew: I also wonder about what's hot in web design, given the kinds of input we continue to get from user group research (see 11/03 post on What Students Are Telling You About Your Website Design). The most sophisticated design approach didn't generate as much user interest as a very well done traditional design. I guess it's another example of "know your audience." Andrew:
I also wonder about what’s hot in web design, given the kinds of input we continue to get from user group research (see 11/03 post on What Students Are Telling You About Your Website Design). The most sophisticated design approach didn’t generate as much user interest as a very well done traditional design. I guess it’s another example of “know your audience.”

]]> Comment on The Rise of DESIGN on the Web by Andrew Careaga http://brandmanagersnotebook.wordpress.com/2009/11/10/the-rise-of-design-on-the-web/#comment-564 Andrew Careaga Thu, 12 Nov 2009 12:51:08 +0000 http://brandmanagersnotebook.wordpress.com/?p=1321#comment-564 I've been thinking about these trends lately and wondering how they have actually been implemented or played out during the year. I wonder if Smashing will do any sort of end-of-year summary. I’ve been thinking about these trends lately and wondering how they have actually been implemented or played out during the year. I wonder if Smashing will do any sort of end-of-year summary.

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